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Recruitment Guide

Page history last edited by Kelly Behrend 9 years, 11 months ago

 


 Recruitment Tips


Ideally, recruitment of Bonner Scholars is integrated into the regular admission process at Bonner schools so that the Bonner scholarship can be used as a recruitment and yield tool. For a detailed discussion of how Bonner recruitment and the college's admission process can be coordinated, consult Recruitment pages contained in the Bonner Scholars Program Rules and the Bonner Director's Handbook.

 

Recruitment Tips

by Jerri Arnold-Cook, College of the Ozarks

 

During the spring and summer of 2003, I conducted a formal evaluation of the College of the Ozarks Bonner Community Service Program new student recruitment methods. The evaluation included reviewing literature on recruitment techniques, factors affecting college choice, and marketing studies focused on "Generation Y."

 

  • A recruitment program and all materials should be:

    •  based upon and consistent with your college mission and program goals
    • based upon and consistent with Bonner Foundation Mission and Program Goals
    • clear and concise to ensure that applicants understand what the program is and what each program participant's responsibilities are
    • personalized
    • targeted to students who meet the Bonner Foundation selection criteria
    • targeted to student who indicate an interest in service, community involvement, and leadership positions
    • timed to recruit students who are prepared to make decisions and begin thinking about college
    • include a variety of media, for example print and internet

 

  • Additional tips that could be helpful:

    • In the majority of traditional college-aged students, ages 18-22 years of age, parents still play a vital role in college choice, so it is important that equal emphasis be placed on written communication as well as web communications.
    • Members of Generation Y tend to be relationship-oriented, so it is better that recruitment programs be more personalized. For example,
      • Use a simple mail merge function and make sure that letters are sent with the potential applicants' names.
      • Call, email, or send a postcard to students who apply acknowledging that you have received their applications and let them know when they will hear from you next. Include how they can call or email you for information.
    • If you require letters of recommendation, call, email, or send a postcard to let students know you have received them.
    • If your school is an ACT testing site, contact the appropriate office to see if you can have a table with information set up outside the testing area, near the entrance to the building, or near the restrooms.

 

  • Summary of Bonner Scholarship Benefits for Prospective Students:

    • A Bonner Scholar's "full documented need" will be met by the school based on the institution's published "total cost of attendance." A school's total cost of attendance includes both "direct costs" (i.e., tuition, room, board and fees) and "indirect costs" (i.e., living expenses, books, and travel).
    • The Federal Application for Financial Student Aid (FAFSA) establishes a student's documented need and determines what an individual is able to pay for that academic year. Students are expected to pay the school the amount determined by the FAFSA. The remaining costs will be met through a number of sources including institutional, federal, state and outside grants. 
    • Bonner Scholars may also be packaged with student loans. However, the total amount of loans with which a school can package a Bonner Scholar over four years is limited to the federal loan limit of the Stafford subsidized loans ($19,000). Currently, this means that most Bonner Scholars will be expected to take out approximately $4,500 in subsidized loans each academic year. 
    • Because Bonner Scholars have such a significant service expectation (140 hours per semester), a Bonner Scholar is not expected to work or earn money during the school year. The Bonner Foundation provides each student with $2,500 annually during the school year in recognition of his or her school year service. Students may be awarded Federal Work-Study, but those hours must be tied to the service expectation and served concurrently with their Bonner Scholar service hours.
    • Each Bonner Scholar receives $5,000 to support two full-time summer service internships that are at least 280 hours over seven weeks. These are planned by the students and approved by the Bonner Director. 
    • Bonner Scholars who successfully complete the Bonner Program and graduate from college receive $2,000 to reduce their student loans or to pay for future educational opportunities.
    • Bonner Scholar Programs also receive additional Bonner Foundation funds to support service trips and enrichment activities for Bonner Scholars.
    • It should be noted that this financial aid policy for Bonner Scholars represents significant commitment on the part of the participating colleges and universities. At many institutions, the Bonner Scholar financial aid award policy is one of the most generous they offer.

 

 

 


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